LW Studios is a brand and design agency. Transforming businesses with Limitless Wonders.
Our Design Approach
At LW Studios, design is more than aesthetics—it’s strategy in motion.
Every project we take on is rooted in a deep understanding of your brand, audience, and goals, ensuring that every creative decision has a purpose.
Discover & Define
We start with immersion and insight—diving deep into your brand’s identity, industry landscape, and audience behaviour. Through research and collaboration, we define a clear strategy that guides the creative process.
Concept & Create
With strategy as our foundation, we explore bold, innovative, and timeless design solutions that align with your brand’s purpose. Whether it’s crafting a distinct logo, refining a visual identity, or building an immersive digital experience, every detail is carefully considered.
Deliver & Empower
A strong brand is built for the long haul. We provide you with the tools, guidelines, and assets to ensure consistency across every touchpoint. Our goal is to create brands that don’t just look great today—but continue to evolve and inspire in the future.
Strategic. Purposeful. Unforgettable. That’s the LW Studios design approach.
Limitless
Wonders
Limitless
Wonders
Limitless Wonders Limitless Wonders
Our Story
LW Studios believes branding is more than just visuals—it’s about creating Limitless Wonders that leave a lasting impact.
Founded with a passion for strategic design and storytelling, LW Studios was born to help businesses build identities that speak, resonate, and stand the test of time. We saw a gap in the industry—brands struggling to translate their vision into a cohesive, powerful identity. So, we set out to bridge that gap.
From bold startups to established businesses, we partner with brands that dare to be different. Our approach is rooted in strategy, creativity, and innovation, ensuring that every design choice serves a purpose. Whether it’s a sleek logo, a dynamic website, or a full-scale brand transformation, our goal remains the same: to craft brands that inspire and connect.
Your brand has a story. Let’s make it unforgettable.
Our Process
LW Studios
Where Strategy Meets Creativity.
LW Studios believes the process is critical to ensuring that the project runs smoothly, efficiently, and on time.
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First things first, we'll invite you to your very own customer portal. You'll be able to pay here and view all the necessary files
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Once you've paid the deposit, you can now complete our client questionnaire. This will give our team all the necessary information to create a tailored strategy
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Once you've signed off the strategy, we will curate a moodboard to ensure that our visions are completely aligned
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Now it's time for us to go away and build the visual identity. Once it's ready, we'll invite you to a brand presentation call
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After signing off the proposed identity, we will build the brand guidelines and the brand assets
Services
Brand strategy
Customer journey
Target group analysis
Brand architecture
Communication strategy
Content strategy
Social media strategy
Brand identity
Logo design
Visual identity
Typography
Design systems
Brand guidelines
Brand implementation
Brand experience
Packaging design
Retail environments
Exhibition/events
Social media
Web design
Digital product design
Founder & Graphic Designer
With a 15-year track record in brand development and graphic design, Luke Watkinson has had the privilege of contributing to the visual identity of esteemed fashion brands such as Sandro, Maje, Christian Lacroix, and Yohji Yamamoto.
In 2018, Luke embarked on a new venture, founding LW Studios—an innovative design agency dedicated to shaping brand identities and crafting visual assets for clients across the globe. Whether cultivating the visual essence of startups or collaborating with established enterprises, LW Studios seamlessly integrates brand strategy and brand design, resulting in transformative changes for both brands and organizations.
Resumé
Founder & Graphic Designer
LW Studios
Jun 2018—Current
Stockholm
Senior Designer & Art Director
Mondottica
Jun 2013—Feb 2017
London
Designer
90degrees
Jan 2011—Jun 2013
Manchester
Education
Falmouth University
Bachelor of Arts (BA)
Graphic Design
2007—2010
Language
English
Swedish