Asira is a multi-faceted brand—exploring worlds of anime, psychedelia, and gaming.
LW Studios has created the brand identity, developed brand assets, designed social media graphics, and formulated a comprehensive communications strategy for Asira.
The core of the identity revolves around a minimalist yet distinctive logo symbol, drawing inspiration from a Japanese aesthetic that seamlessly complements the overall design. LW Studios took a bespoke approach, crafting a custom-drawn logotype. The use of bold typography and high-contrast imagery enhances a subtle yet striking juxtaposition in the overall visual narrative.